Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the known universe. He undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centere...(展开全部)

Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the known universe. He undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centere...(展开全部)

约翰·巴奇博士，社会认知心理学家，潜意识领域世界前沿专家。美国耶鲁大学心理学系罗杰斯·安吉尔教授，ACME实验室导师。

约翰·巴奇博士，社会认知心理学家，潜意识领域世界前沿专家。美国耶鲁大学心理学系罗杰斯·安吉尔教授，ACME实验室导师。

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich ...(展开全部)